Why should my business or organization invest in enterprise video content?
1) Video content is the future
Algorithms, search engines, and media consumers LOVE video. We all know that video is the present and future of content creation, so why not create your own business video content. This video content can be used across a wide range of channels and audience touchpoints. A study published by Statista.com showed that in 2022, consumers around the world will watch an average of 19 hours of online video content each week. This is an increase from 2021 and it is estimated that this growth will continue into 2023.
2) Storytelling comes to life with video
Commissioning your own corporate film or animation allows you to tell your story. This builds your brand. It engages your audience, whether B2B, BC2, or within your own organization. They say a picture is worth a thousand words, but a well-produced corporate video, with Picture Lock Films, will tell your audience everything they need to know. Even with complex messages, instructions and concepts can be easily explained in a corporate video or animation. Often referred to in the digital world as an “explainer”. A study reported by Hubspot.com found that among video consumers surveyed worldwide, 31% wanted to watch how-to videos and another 29.8% wanted to watch educational videos.
3) Video content can be persistent
Production of corporate videos has legs! With video, you have evergreen content that you can reuse across all your marketing channels and help you get a great ROI. A Wyzowl study found that 91% of businesses intend to use video marketing in 2023, and 92% of those already using video marketing have seen a positive ROI. Before producing your corporate video, we will encourage you to think about all the ways you will want to use the video content to ensure the final product meets your needs.
4) Stand out from the crowd
If you’re in a crowded, competitive industry, high-quality video content can help your organization stand out. It’s a well-studied concept that recall of video content is often higher than that of written content. And with expert business video production advice, you’ll have the best chance of creating a remarkable video that helps you achieve your goals.
5) Use video content for multiple purposes
At Picture Lock Films, we offer one-stop shopping corporate video production service that can create bespoke, broadcast-quality corporate video content tailored to your brand, budget and audience. The goals of corporate video are broad, meeting the needs of almost any business, from charities to blue-chip corporations.
At Picture Lock, movies wWe excel in achieving:
🎬 Promotional video content
🎬 Corporate training films
🎬 Animated videos and infographics
🎬 Live event video content
🎬 Branded content and films
🎬 Learning and educational content
🎬 Charity and appeal films
🎬 Documentaries
If you would like to explore the opportunities that corporate video production could offer your business, contact us or request a free callback. We look forward to hearing from you.
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